Why 710 Labs Holds a Special Place on Our Menu
When people ask us which brands truly reflect the spirit of craftsmanship in cannabis, 710 Labs is one of the first names we mention. This is a brand that built its reputation on a single, uncompromising principle: quality over everything. For anyone stepping into cannabis for the first time or returning after years away, understanding what sets a brand like 710 Labs apart makes the whole experience far more rewarding. That is exactly why we carry it at SoulFlora, and why we take the time to talk about it with you.
At SoulFlora, we make cannabis approachable, personal, and enjoyable. Part of that approach means introducing you to brands that share our values. 710 Labs earned its following the hard way—through years of small-batch work, careful genetics, and a refusal to cut corners. When you learn the story behind the product in your hand, you make better choices, and you get more out of every visit. That is the kind of discovery we want every guest to feel when they walk through our doors.
The Story Behind 710 Labs
710 Labs began with a mission that many larger operators overlook: to treat cannabis as a craft rather than a commodity. The brand focuses on small-batch production, hand-trimmed flower, and organically fed, living soil cultivation. Instead of chasing volume, the team behind 710 Labs chose to protect flavor, potency, and consistency at every stage. This is a slower, more deliberate way of doing things, and it shows in the final product.
Over the years, 710 Labs expanded its presence across several markets, including California, Colorado, Florida, and Michigan, while keeping its founding philosophy intact. The brand became known for its “The List” concept—a curated approach to releases—and for a genuine culture of education. Topics like batch pricing, living soil, pheno hunting, and common cannabis fallacies are all part of how 710 Labs teaches consumers to think about quality. We find that same educational spirit at the heart of what we do at SoulFlora, which is why the partnership feels so natural.
What Makes the 710 Labs Process Different
To appreciate 710 Labs, it helps to understand the methodology that shapes every product. The brand does not treat cultivation as a factory process. Instead, it relies on careful plant selection, clean inputs, and hands-on finishing work. Here are some of the pillars that define how 710 Labs approaches its craft:
- Living soil cultivation: Plants grow in a natural, microbial-rich soil system rather than synthetic feeds, which supports fuller flavor and a healthier final product.
- Pheno hunting: The team searches through many genetic variations, or phenotypes, to isolate the very best expressions of each strain before scaling production.
- Pesticide-free, organically fed flower: A commitment to clean growing means no unnecessary chemicals, which matters greatly to health-conscious consumers.
- Hand-trimmed, small-batch work: Human attention at the finishing stage protects the delicate trichomes that carry flavor and effect.
- Batch pricing transparency: Rather than a flat price for everything, 710 Labs recognizes that different batches carry different value, and it prices them honestly.
This progression—from soil to seed selection to careful harvest and finishing—produces flower, live rosin, pods, and concentrates that reward a discerning palate. When you choose a 710 Labs product from our shelves, you are choosing the end result of a long, patient chain of decisions made with quality in mind.
Where 710 Labs Fits Into Your Experience
Different people come to cannabis for different reasons, and 710 Labs offers something meaningful across those situations. If you are a flavor-focused enthusiast, the live rosin line and Persy products showcase the aromatic complexity that comes from clean, hands-on production. If you prefer flower, the small-batch, hand-trimmed selections deliver a refined smoking experience. For those who value convenience without sacrificing quality, pods and other formats bring the same standards into an easy-to-use form.
We often recommend 710 Labs to guests who tell us they have tried mass-produced products and felt underwhelmed. The difference in aroma, smoothness, and overall character tends to speak for itself. Whether you are exploring cannabis for relaxation, social enjoyment, or simply to appreciate a well-made product, this brand gives you a clear example of what thoughtful cultivation can achieve.
Discovering 710 Labs With SoulFlora
SoulFlora was inspired by the idea that cannabis can be more than just a product—it can be an experience. That belief guides how we introduce brands like 710 Labs to our community. From the moment you walk in, our laid-back vibe and friendly team make you feel right at home. We are customer-obsessed, and we pride ourselves on the best customer service not just in cannabis but in any industry. If you have questions about how a 710 Labs product is made or which format suits you, our team is ready to help you find the answer.
We also host regular events that blend art, music, education, and culture, and brands with strong stories often become part of that conversation. Serving guests across West Milford, NJ, Newfoundland, NJ, Oak Ridge, NJ, Highland Lakes, NJ, Hewitt, NJ, Stockholm, NJ, Butler, NJ, and Bloomingdale, NJ, we want every visit to feel like a chance to explore, connect, and leave a little more like yourself. That is the heart of our motto, “Find Your Self.” We are not just a dispensary—we are a destination, and 710 Labs is one of the trusted brands that helps us make that promise real.