What Is 710? The Cannabis Holiday for Oil Lovers

Jul 1

What Does 710 Mean?

Everyone knows about 420—but if you're into concentrates, there's another holiday you won’t want to miss: 710.

Flip “710” upside down and you’ll see it: 710 = OIL.

That simple flip has become a symbol of concentrate culture, celebrating oils, waxes, and all things extract. Just like 420 celebrates cannabis flower, 710 celebrates dabs—and it’s quickly become one of the most anticipated holidays for cannabis fans across the country.

At SoulFlora in West Milford, we are honoring 710 with special deals, events, and educational content to help our customers discover the world of Cannabis Extracts.

The Origin of 710

The term started showing up in underground forums and cannabis circles around 2011. By 2012, the first official 710 events were being held in states like California and Colorado, focusing on the emerging world of concentrates—solvent-based extracts, solventless rosin, and everything in between.

Fast forward to today, and 710 in New Jersey has grown into a celebration of modern cannabis culture. From live resin BHO and Solventless Hash Rosin to Cannabis Vaporizers, it’s a day for connoisseurs and the canna-curious to come together and explore a more refined way to enjoy the plant.

What Does 710 Celebrate?

At its core, 710 celebrates innovation and expression in the cannabis space. It’s a holiday for:

The flavor, potency and experience of oil-based products
The art of making concentrates and different types
The growing community around dabbing culture

Whether you're loading a Puffco or hitting a classic rig, 710 honors the journey cannabis has taken into the world of concentrates—and the people who helped shape it.

Curious About Dabbing?

Dabbing might seem complicated, but it’s just a concentrated way to consume cannabis. It’s known for faster onset, stronger effects, and deeper terpene expression.

What is dabbing?
It’s the process of vaporizing cannabis extracts—like wax, rosin, or live resin—on a hot surface and inhaling the vapor. You’ll need:

A rig or e-rig (like a Puffco)
A dab tool
A torch or battery
The concentrate of your choice

If you’re new to dabbing, SoulFlora’s budtenders are here to help. You’ll also want to catch our upcoming video with Rob, where we break down how to dab, what tools you need, and the different types of extracts available at SoulFlora Dispensary.

Celebrate 710 (7/7-7/13) at SoulFlora

We’re throwing down with a week of giveaways, education, and serious savings leading into our big weekend event.

Monday, 7/7
Medusa x MPX: 7 Days of 710 Giveaway (7/7–7/13)
Enter at soulflora.com/710
Win 1 of 7 dab rigs + 1g concentrate for just $0.01, sponsored by Medusa & MPX.

Thursday, 7/10
40% Off All Vapes & Concentrates on 7/10/25
The biggest sale of the year on extracts and vapes. One day only—stock up!

Saturday, 7/12
710 Melt Down: Free 21+ Community Event | 1–5PM
Celebrate 710 at our flagship event featuring:
BarCanna Experience, Pyramid, Happy Farmer, 710-Themed Photo Booth, Live DJ (Chris Balenci), and complimentary ice cream from the Cones & Coffee truck.

Sunday, 7/13
$7.10 Doorbusters – One Day Only
Starts at 9AM. Select products priced at just $7.10 while supplies last. First come, first serve!

Discover Concentrates with SoulFlora

710 is more than just a number—it’s a celebration of evolution, culture, and community. It’s about appreciating the craft behind extracts and the people who love them. At SoulFlora Dispensary, we’re proud to bring the best of the industry to our community with premium cannabis concentrates, expert guidance, and unbeatable 710 deals in NJ. Ready to celebrate? Come explore concentrates, connect with our team, and Find Your Self this 710—only at SoulFlora.

Explore Concentrates

Concentrates at SoulFlora West Milford, NJ

Dive into a curated selection from top-tier brands like Pyramid Extracts, MPX, Black Label, Essential Extracts—and more. Discover concentrates crafted for every level.

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